Bouton Play

De Facto speaks out against an industry which:

Makes billions in profits by selling useless, toxic and fatal products.

Markets products by making them very attractive to young people.

Uses several marketing strategies to recruit new young smokers.

Opposes all anti-tobacco legislation that could affect "their business".

Has denied for years that its products are harmful and that nicotine is addictive, even though their own internal documents prove otherwise.

Facts and figures on the tobacco industry

icon

Candy, fruit or alcohol flavours are banned in tobacco products. Curiously, flavouring which gives a minty or sweet or menthol taste to its « dried herbs » like tobacco appeared on the market...

View source
icon

Every 10 minutes, two teenagers initiate themselves to tobacco, and one of those will end up dying from tobacco use.

View source
icon

A large percentage of smokers is in the age 18-24 range (29%), almost three in 10 people.

View source
icon

The average age of initiation to smoking is 13.3 years.

View source
icon

The electronic cigarette (Vape) market is increasingly dominated by cigarette manufacturers.

View source
icon

Teenagers who try electronic cigarettes are six times more likely to start smoking cigarettes.

View source
icon

If we do nothing, smoking will kill over eight million people around the world in 2030.

View source
icon

According to the WHO, “The smoking epidemic and the illnesses we are aware of today would not exist were it not for the marketing and promotion of the tobacco industry and its products over the past century.”

View source
icon

Tobacco industry products are the only consumer products that, if used as prescribed on the packaging, will kill half of their users.

View source
icon

The direct and indirect costs related to smoking are upwards of 4 billion dollars per year in Quebec alone.

View source
icon

The Canadian tobacco market is segmented between Tobacco Canada (49%), Rothmans, Benson and Hedges (37%) and JTI-MacDonald (13%). In 2015, those three companies made a combined 23.4 billion in profits.

View source
icon

The tobacco industry’s products claim over six million victims around the world each year.

View source
icon

According to the tobacco industry, 80% of the perception on the part of smokers is based primarily on the packaging or image.

View source
icon

Every hour, tobacco kills one smoker in Quebec.

View source
icon

If smoking was eliminated in Quebec, the equivalent of one third of hospital beds in the province would be freed.

View source

De Facto, a RSEQ project

4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2

514-252-3300 info@defacto.ca