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What is De Facto?

De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.

De Facto is also:

Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.

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19th December 2016

QUIT TO WIN CHALLENGE - REGISTER BEFORE FEBRUARY 6, 2017 A brand new media campaign will officially be launched on January 2, 2017. This year, the new advertising concept for the Quit to Win!

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CTV news

21st November 2016

Three cigarette companies in court appealing 2015 landmark Quebec judgment After being on the losing end of a $15-billion ruling in 2015, three major tobacco firms began their appeal on Monday in an effort to ...

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12th November 2016

Philip Morris Is Planning for a "Smoke-Free Future" Don't expect Philip Morris International (NYSE:PM) to quit smoking cold turkey, but the global tobacco giant says it's moving forward t...

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De Facto, a RSEQ project

4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2