De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.
Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.Read more
8th February 2017
Teenager who vape are four times more likely to try a cigarette, say scientists American scientists say teenagers who vape are four times more likely to try a cigaretteRead more
5th February 2017
Twelve myths about e-cigarettes that failed to impress the TGA Here I look at 12 mantras about e-cigarettes that seem to have failed to impress the TGA.Read more
19th December 2016
QUIT TO WIN CHALLENGE - REGISTER BEFORE FEBRUARY 6, 2017 A brand new media campaign will officially be launched on January 2, 2017. This year, the new advertising concept for the Quit to Win!Read more