De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.
Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.Read more
19th December 2016
QUIT TO WIN CHALLENGE - REGISTER BEFORE FEBRUARY 6, 2017 A brand new media campaign will officially be launched on January 2, 2017. This year, the new advertising concept for the Quit to Win!Read more
21st November 2016
Three cigarette companies in court appealing 2015 landmark Quebec judgment After being on the losing end of a $15-billion ruling in 2015, three major tobacco firms began their appeal on Monday in an effort to ...Read more
12th November 2016
Philip Morris Is Planning for a "Smoke-Free Future" Don't expect Philip Morris International (NYSE:PM) to quit smoking cold turkey, but the global tobacco giant says it's moving forward t...Read more