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What is De Facto?

De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.

De Facto is also:

Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.

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Are you against the tobacco industry?
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The Sun

8th February 2017

Teenager who vape are four times more likely to try a cigarette, say scientists American scientists say teenagers who vape are four times more likely to try a cigarette

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5th February 2017

Twelve myths about e-cigarettes that failed to impress the TGA Here I look at 12 mantras about e-cigarettes that seem to have failed to impress the TGA.

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19th December 2016

QUIT TO WIN CHALLENGE - REGISTER BEFORE FEBRUARY 6, 2017 A brand new media campaign will officially be launched on January 2, 2017. This year, the new advertising concept for the Quit to Win!

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De Facto, a RSEQ project

4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2