Bouton Play

What is De Facto?

De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.

De Facto is also:

Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.

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Are you against the tobacco industry?
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8th December 2017

Imperial Tobacco's new hockey promotion. There is a recent development in tobacco advertising in Canada - colourful lifestyle-ish ads inside the tobacco package. But Canada's f...

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30th June 2017

Then and even now: Big Tobacco and its LGBTQ marketing The struggles of LGBTQ individuals in this country are unique. Throughout American history, many communities have been oppressed and di...

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The Wire

23rd June 2017

How the Use of Tobacco Affects the Environment Tobacco cultivation and the curing process contributes towards deforestation, soil depletion, loss of soil nutrients and pollution due ...

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De Facto, a RSEQ project

4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2