Like burning wood, tobacco produces fine particles. Grilling a cigarette emits up to 332 particles less than 2.5 microns (millionth of a meter) into a cubic meter of air, according to tests recently sponsored by the Quebec Coalition for Tobacco Control. In addition to damaging health, these particles are one of the basic ingredients of smog.
Source: info-tabac.ca
Every day around the world, 54.8 million cigarette butts contaminate our waters.
Source: Truth Initiative
Every day around the world, 137 million cigarette butts poison our environment.
Source: Tobacco Control
Comprised of nicotine, plastic and several heavy metals, cigarette butts take more than a decade to decompose. During this period, these tiny wastes do a lot of damage: its toxic components spread in the water and poison the oceans. Butts are the 4th most deadly waste found in the oceans.
Source: U.S. National Institutes (au pluriel) of Health / OceanConservancy.org
De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.
Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.
Read moreDe Facto, a RSEQ project
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