In short

The average age for smoking initiation is
13.3 years old
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In 2019,
of the people in Quebec, aged 18 to 34, smoked cigarettes every day or occasionally.
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Nicotine reaches the brain only
10 seconds
after inhalation, causing many physiological changes.
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Tobacco control worldwide

More and more countries are joining forces to reduce tobacco use. This is the conclusion of the 2021 World Health Organization (WHO) Report on the Global Tobacco Epidemic, published in July. But new products are threatening to change that.

Source: Info tabac

The new face of nicotine

The consumption of nicotine is changing: although the rate of smoking is gradually decreasing, vaping is soaring. Even worse, these new products attract proportionally more young people than adults.

Source: Info tabac

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What is De Facto?

De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.

De Facto is also:

Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.

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Are you against the tobacco industry?
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De Facto, a RSEQ project

4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2