A project by
A project by
Like burning wood, tobacco produces fine particles. Grilling a cigarette emits up to 332 particles less than 2.5 microns (millionth of a meter) into a cubic meter of air, according to tests recently sponsored by the Quebec Coalition for Tobacco Control. In addition to damaging health, these particles are one of the basic ingredients of smog.
Source: info-tabac.ca
Each year, 4000 billion cigarette butts poison nature.
Source: Truth Initiative
Each year, 2 billion m2 of forest are razed by the tobacco industry.
Source: Tobacco Control
Comprised of nicotine, plastic and several heavy metals, cigarette butts take more than a decade to decompose. During this period, these tiny wastes do a lot of damage: its toxic components spread in the water and poison the oceans. Butts are the 4th most deadly waste found in the oceans.
Source: U.S. National Institutes (au pluriel) of Health / OceanConservancy.org
De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.
Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.
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De Facto, a RSEQ project
4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2
